This is a simple guide to search engine marketing(SEM) in 2020 and beyond.

In this simple guide we will cover:

  • What Is SEM?
  • Advantages Of SEM
  • And Much More…

So, If you want to know more about search engine marketing, you’ll love this guide.

Let’s get to dive into it.

search engine marketing

Table of Content


  • What Is SEM?
  • Advantages Of SEM
  • Difference Between SEO & SEM
  • Conclusion
search engine marketing

What Is SEM?

SEM stands for search engine marketing. It is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs) primarily through paid advertising. you can run your ads on search engines like google, yahoo or bing.

Advantages Of Search Engine Marketing

Trusted By Consumer – When searching for a particular product consumers trust the top result

Trackable – Search engine marketing allows you to see just what working and what not 

Targeted Traffic – SEM allows for targeted traffic. This is more productive than meaningless hits that will not turn into sales.

Difference Between SEO & SEM

You don’t need to pay for website clickYou have to pay for website clicks
It will take timeIt gives you an immediate result
Long term benefitShort term benefit
You can’t target a specific country and regionYou can target a specific country and region
Your website shows as per search engine rulesYou can use dynamic ads to show your only potential customer
Example- On-Page, Off-Page, BacklinksExample – PPC, Search Engine Ads


The importance of search engine marketing is primarily the fact that it improves the visibility of your website. In modern business, visibility is everything if you want to go ahead. People have to be able to find you and this is not an easy task, having in mind the number of competitors.

When you understand the importance of visibility, you will be able to understand how this reflects your business. Starting from the number of visits to your website, which is the first to improve once you increase visibility, you will see how other aspects of the business are affected, such as sales, reputations, etc.


Wikipedia Of Search Engine Marketing 

Hubspot Article On SEM Tips & Tricks

Our Article On SEO

Our Article On PPC