This is a simple guide to website optimization in 2020 and beyond.

In this in-depth guide we will cover:


  • What is SEO
  • Why SEO is important
  • Types of SEO
  • Local SEO
  • And Much More…

So, If you want your website optimized for search engines, you’ll love this guide.

Let’s get to dive into it.

search engine optimization

Hey do you know, there are 3.8 million searches performed in google?

According to search engine land 5.5 billion searches performed on Google every day. There’s nothing that beats that organic Number One position in Google’s SERPs when it comes to brand visibility, boost in targeted traffic, trust factor boost, decrease in cost per lead, and so on. So let’s crack how can you get that number 1 position in Google SERP.

Table of Content

  • what is SEO
  • keyword research 
  • How does a search engine work
  • on-page and off-page
  • how Google algorithms work 
  • types of SEO
  • local SEO 
  • conclusion
what is seo

Let’s get right to it and start with Why SEO?

Hey, some of you with a website maybe You are a blogger or maybe you just have a website with a lot of Content but you can’t be found on Google search engines.

We want our websites to be found our pages on our websites to be found when somebody does a search and so ideally when somebody does search you want to be found for the keyword queries that are most relevant to your business so we want those keyword queries to match the content that we have on our website and so that’s a benefit we want to be found for what people are looking for and so that’s the beauty of SEO is that your content could be found for those relevant keywords.

well, why don’t you optimize your website for SEO?

There are a lot of inherent Benefits to SEO which stands for search engine optimization 

  1. It increases visibility on search engines
  2. It will rank help you rank higher for relevant keywords
  3. It helps to increase traffic to your website

so all the techniques we’re going to cover today in this SEO guide. we’re not talking about only Google

we’re also talking about Bing and Yahoo and Baidu and some of the other search engines that are out


so the idea here is a lot of people go to search engines on a daily basis around the world.

what’s common around the world is people do use search engines to find information/content or maybe about a product or service.

so if you can imagine all that content you have on your website and it is able to be found on the search engines and a lot of people are using search engines with relevant keywords then naturally you’re gonna get clicks that are going to drive traffic to your website.

 so an optimized site helps your target audience to find your website and increase brand awareness and also increase sales.

 What Is SEO?

SEO stands for search engine optimization it’s basically the practice of getting traffic from the organic Search results on not just Google but really any search engine so depending on the keyword that somebody types that search engines going to rank websites based on the relevancy of the keyword.

So if you have a website and you have a blog and you have a lot of content in your food blogger and you write about let’s just say restaurant reviews and you write restaurant reviews about Indian restaurants.

well somebody typed in Indian restaurants you may want to come up for that keyword.

okay so it’s all about relevancy does that search engines see that particular blog post as the most relevant for that search query.

so that’s what SEO is all about we want to be able to rank our websites for certain keywords on search engines.

Generally, there are 10 results per page on a search engine so if you’re ranked in the top three or even in the first or second position you’re gonna get a majority of the clicks. 

search engine optimization starts with the keyword because we want to be found for relevant keywords and so the first step and search engine optimization is always going to be keyword research so it is the most important step.

what is keyword research

What is Keyword research?

It’s a process of identifying popular words and phrases used on search engines by a user who is looking for content or products/services.

Keyword research is the most vital step in search engine optimization.

keyword research should be done based on two factors.

  1. It’s based on the factor of how much traffic or volume a particular search engine query get
  2. It’s based on competition 

And really the underlying factor here is that all keywords in your keyword research should be relevant so you need to understand what those keywords are so are they relevant to the content that you want to be found.

There are two Types of keywords.

  1. Short tail keywords: These keywords have high search volume, high competition but less conversion rate.
  2. Long tail keywords: These keywords are used for targeted pages such as product page and article because it has a high conversion rate.

How does a search engine work? How do they get your content?

When you search something on a search engine, it has millions of result to show he just crawl and organized the content in a helpful way to the user. 

In simple words, a search engine sends a bot (it called a spider) to crawl the website (if you give permission), spiders scan the website and stored the content in search engines index.

Finally, based on the search query, the most relevant website will appear on SERP ( search engine result page).

how search engine works

There are mainly Three Types of Technique used in website optimization are:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO (Generally On-Page SEO)

On-page SEO

On-page SEO is defined as what we do on our website content to be relevant for search engine queries on a search engine.

On-page SEO is the method of optimizing elements of web pages.

There are a number of different elements on our website on a particular web page that we want to optimize if you will be relevant for the search.

Let’s start around the idea that you know you there’s a number of things you can do:

  1. Schema markup: provide microdata or bits of information that you can add to your website or a web page in order to provide a little bit more enhanced information to the search engines.
  2. Title tag: The title tag is what appears in the search engine results page. we want to make sure that the keyword is in the title tag because that keywords gonna describe what the page is all about.
  3. Meta Description: is just a short description of the content on your web page
  4. Header tag: they are used on a web page to really separate out content
  5. URL structure: that shows up along with the title tag in the Meta Description
  6. Image alt text/alt tags: they allow the search engines to understand a little bit more about what’s on the page in terms of images
  7. Internal links: internal link which is a link from one page of your website to another page of your Website.
  8. Sitemaps: Sitemaps are an entire list of links on your website and it allows the site search engines to find all your pages.

Off-page SEO

It is defined as what we do outside of our website for the relevant search engine queries. Generally, it is synonymous with link building.

Off-page SEO involved measurable metrics is :

  1. Domain Authority:  it’s a score between 1 and 100 for our domain
  2. Backlinks: it is the practice of navigating links from another website to your own.

When it comes to off-page really it’s synonymous with link building so it’s the most effective method for off-page SEO and it’s simply just getting links from other websites to your own so it’s not as easy as it sounds especially when we’re talking about quality over quantity but building these links to our website will help our Rankings. 


Technical SEO

It is defined as what we do in our website coding to optimize for search engines. Some of the technical SEO techniques are listed below:

  • Pagespeed 
  • Indexing
  • Mobile-friendliness
  • Minify codes 
  • Caching
  • Site structure (silo creation)

Types of SEO

When we talk about the types of SEO we’re really talking about doing what’s right what’s expected versus doing something that you know is trying to cheat the system and so you may hear the terminology:

1.Black Hat SEO: Black hat is a technique used to improve page rank by violating search engine rules and policies. Below are some black hat SEO practices:

  • Link manipulation
  • Keyword stuffing
  • Duplicate content
  • Sneaky redirects

2.White Hat SEO: white hat techniques addressing page load time using really relevant keywords naturally in your content and creating high-quality content that’s fresh and interesting for the end-user. Below are some white hat SEO practices:

  • Use relevant keywords
  • Create high-quality content
  • Improve website navigation
  • Speed up your website load time

3.Grey Hat SEO: gray hat is just simply a combination of black and white it’s when the practice of improving by following the policies but they considered you know ethically doubtful. Below are some grey hat SEO practices:

  • Link purchasing 
  • Excessive internal linking
  • SEO squatting

Local SEO

Local SEO is for those businesses who focus on a specific market it could be a whole state like India or the united state or it could be a specific city in a particular state like new york or Mumbai it really depends on the business and who you are trying to attract and what geolocation you are trying to attract.

The best way to do local SEO is to submit your site to local business listing site.

Some of the Business Listing Website here:

  • Google My Business (#1 tool for local business by google)
  • Yelp
  • Facebook
  • Twitter
  • Yahoo
  • Tripadvisor
  • Bing 
  • Crunchbase
  • Justdial (only for India)

so if you’re trying to attract a segment of audience in a specific location then local SEO should be in your sites for optimization and so we talked in-depth article about local SEO you can read here.


The first step to do in SEO is keyword research and then create content and backlinks around that keywords.

There are mainly three main techniques in website optimization:

  1. On-Page Optimization
  2. Off-Page Optimization
  3. Technical SEO

Types of SEO

  1. Whitehat SEO
  2. Blackhat SEO
  3. Greyhat SEO


Wikipedia Of Search Engine Optimization

SEO Starter Guide By Google

How Google Search Engine Work By Google


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